It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…Read more

I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.”

We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show the end user…Read more

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of mine and teaches a…Read more

It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it comes to trying to get…Read more

The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third-party, that presents…Read more

The eyes of the curling world are firmly affixed to our home town of London, Ontario as our friends at the …Read more

We’re 10 days into 2018 and hopefully everyone’s hit the ground running. But while it’s great to look ahead, it’s important to look back on the year that…Read more

We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet?

It’s the bane of many of a…Read more

As we approach the end of 2017, there are those who approach the new year as a starting line of sorts. It's a time when people can feel the need to begin a new project --…Read more

What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when you should post to…Read more

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points of contact. We talk…Read more