THIS >>> Or How to Guarantee I'll Never Interact with Your Content

Content, connections, commerce (where have I heard that before?) -- those are the three Cs of social media…Read more

Fake the Social Media Funk and Your Digital Nose’ll Grow

It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but on-…Read more

Don't Cry Beige to Meet an Artificial Content Schedule

What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when you should post to…Read more

Your Best May Not Be Enough - Managing Customer/Corporate Conflict Online

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points of contact. We talk…Read more

All the World's a Stage - Messaging Lessons from Home County

It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music. Fortunately, the…Read more

You Can Hit a Home Run Even with Your Most Venomous Critic

It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a Toronto Blue Jays' game…Read more

Three Social Trends; Three Valuable Lessons

OK, we are officially in 2017 now, but it still feels right to look back on the 2016 that was and continue our review of the past year -- and the lessons we can learn from…Read more

Full Disclosure: Integrity in Writing

Content can be great. Context will always make it better.

I've been in this game a while and one of the biggest questions that businesses, politicians,…Read more

The Cautionary Tale of Boaty McBoatface

If you've ever been on a large boat, you know that they're impressive wonders of technology. They can move impressively fast and they can carry a lot of weight. The one…Read more

Politically De-Motivated - Messaging Lessons from the Campaign Trail

How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your customers is knowing when…Read more

Disagreements Can Be Disagreeable, But Your So-Called Enemy May Be Your Biggest Business Ally

Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former when you don't like…Read more

Generating Content Ideas Should Never Be Random

Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for inspiration than to…Read more