Don't Want to Play? Fine, But Be Aware of the Game

You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all, even if you're not…Read more

Does Your Business Know The Rules?

“Our business needs more "Likes" and "Followers!" Well let's have a contest!”  I am sure you've noticed that one of the most commonly used and even suggested strategies in…Read more

Why Linking Your Tweets to your Facebook is a Bad Idea

Clients often come to Echidna when they’re interested in setting up social media platforms, more specifically Facebook and Twitter. They are excited to jump on the social…Read more

It's time to focus your marketing efforts

Social media is undoubtedly the ‘buzzword’ of the year so it’s no surprise that when you start think about marketing your brain quickly turns to Twitter, Facebook…Read more

People Don't Like Change, but What Else is New?

Facebook is changing all of the time. People don't like change. So it’s no surprise to me that with the recent changes to Facebook, people and businesses alike are …Read more

Does Your Business Have a Social Media Voice? - Let's Build One!

In business, social media has grown from an “I know we should be using it” attitude to "It's an essential component of any online strategy".  Businesses typically use some…Read more

How Do You Connect Online?

Picture this: your best friend just moved across the country. Cell phone bills are just too expensive these days and you’re on a strict personal budget. How do you connect…Read more

Social Media Best Practices

Social Media is everywhere and it is starting to play a major role in the workforce as part of a company’s marketing strategy…the question becomes when to use social media…Read more

Did You Know? You Can Create Targeted Ads on Facebook!

Not only is Facebook a booming social media tool used to connect friends and businesses through pages and messaging – Facebook can also be a huge asset to advertisers who…Read more

Guerrilla Marketing Campaign

The Game of Graces was a popular game for females in the early 1800’s. The game was invented in France and was…Read more

Facebook adopts a democratic policy process

Merely weeks after quietly changing their terms of service, Facebook attempts to minimize the backlash by letting its members have input into any future policy revisions.…Read more