It's a cultural lesson that resonates with business – when it comes to building a successful story, focus on the people.

We recently participated in the…Read more

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye? Because far too many…Read more

Healthcare providers are increasingly expected to satisfy people's desire for quick and easy access to information – but in filling that prescription for news, there are a…Read more

Music, fashion, fad diets – and marketing strategies -- they all come around over and over again.

With students returning to school this week, it's intriguing to…Read more

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet, we tend to overlook…Read more

We received an e-mail at [email protected] from Ben A. who asks, “I’m working on my own personal Website and I’d like to make it…Read more

Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to buy your products,…Read more

Are you thinking of acting like Chipotle’s social team? Then you run the risk of unwrapping a whole lot of trouble for your business. After all, faking social content is a…Read more

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But the metrics you need…Read more

Welcome to our first Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a question that you…Read more