Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their marketing efforts. They…Read more

If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends and colleagues.

…Read more

There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold true in today’s social…Read more

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of how you feel…Read more

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog?

It's a very…Read more

You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium TV ads or sponsor…Read more

Remember that oh-so-ironic like you posted two years ago on Facebook? You may not, but Facebook Graph…Read more

You’ve likely heard the saying, “a picture is worth a thousand words.”

It’s a saying that sends writers into internal Linda-Blair-esque, head-spinning, rage. Some…Read more

It’s easy to share good news. Everyone loves to say it and you know it’s generally going to be well received. But how you, as a business, handle bad news is the true test…Read more

There are three words that make business writers cringe. More than “Can you spin this to make it…Read more

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The best way to fix it? Do…Read more

Yesterday, I discussed my top five negative trends in…Read more