Push Marketing from Pluto. NASA's Message from Instagram

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Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your message in the way that…Read more

Disagreements Can Be Disagreeable, But Your So-Called Enemy May Be Your Biggest Business Ally

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Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former when you don't like…Read more

Generating Content Ideas Should Never Be Random

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Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for inspiration than to…Read more

Understanding Accessibility - The Challenge with Acronyms Like A11Y

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Accessibility covers a variety of topics, but the overriding goal of all its efforts is that you want to make content as easy as possible to understand, with the fewest-…Read more

Missing the Forest for the Tweets

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It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our desire to catalogue,…Read more

Can We Fake Authenticity?

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Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear delineation can be…Read more

Not So Black and White - Or Black and Blue or White and Gold

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Is it blue and black or is it white and gold? The answer doesn't matter; the fact that the question exists at all is fascinating and something to keep in mind with your…Read more

A Slam-Dunk Content Approach

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While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about hoop dreams and more…Read more

Filling the Void with Facts - Effectively Bearing Bad News

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It bears repeating, but it pays to be good at bearing bad news. And this is especially important when the news you're sharing carries the unfair twin burdens of…Read more

Don't Let Coke's Experience Hijack Your Campaign Efforts

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Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we can't have nice things…Read more

Captioning -- How Not to Get Lost in Translation

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For many organizations, a video is a great way to introduce clients to your business. It provides a quick overview, helps people visualize the workplace environment, and…Read more

Off Target: Lessons in Knowing Your Market

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Lessons one through 131: know your market.

I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing at the bit to…Read more