Reimer's Campaign a Net Gain for Social Networks

An image from behind a hockey net, with the goalie's jersey reading "Echidna"

I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I thought it was funny…Read more

Why the Sky is Not Falling on Social Media Marketing - But Hopefully a New Day is Dawning

An image of the milky way galaxy with the Echinda logo in the corner.

Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the sky is falling,…Read more

A Halloween Primer on How to Avoid Resurrecting the Ghosts of Social Media Nightmares Past

The shadow of an echidna logo being stabbed

It's Halloween. A night when all manner of creatures crawl in search of blood to terrorize your neighbourhood.

It's a night when ghouls and ghosts rise from the…Read more

More Work, More Reward - Soliciting Honest and Varied Comments

An image of a podium with a variety of microphones on top, as would be seen in a press conference.

Volume does not always equal value. And when it comes to soliciting both internal and external feedback, it's important to realize that the greatest veins can be struck in…Read more

Five 'Actual' Blog Writing Mistakes

An image of a typewriter, with a coffee mug next to it.

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common …Read more

Opportunity Doesn't Always Knock, Sometimes You Have to Listen and Go Towards It

An image of a Twitter bird icon, created by a folded $20 bill.

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these discussions, you may…Read more

Dress for Success -- The Politics of Wearing the Right Message

An image of a number of microphones at a lecturn

The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it.

Yesterday, I attended a mayoral…Read more

DiGiorno's Twitter Carelessness a Lesson in Chasing Next

A book bearing the title "Twitter Handbook"

Another day, another social media faux pas by a big corporation. And DiGiorno Pizza's recent Tweet is simply another example of companies tripping over their own feet in…Read more

What’s the Right Marketing Vehicle? Only You Can Tell

An image of various letters and packages being sorted on a conveyor belt into Spam and Inbox lanes.

It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article touting the "next…Read more

Home Page Not Dead, But It Can Suffer from Drive-Bys

A home page icon and a Twitter bird squaring off in a boxing ring

The Home Page may not be dead – but it's certainly suffering from drive-bys.

A few weeks ago, the New York Times' innovation report came out stating that Times'…Read more

Going Social at the 2014 MasterCard Memorial Cup - How We Did It and What We Learned

An image of a goalie, with Echidna on the back of his jersey

Eight high-pressure hockey games, over 60 complementary events, and thousands of visitors, fans, and locals down to soak up the atmosphere of a 10-day celebration of our…Read more

Digital Echidna is Proud to be a Part of the MasterCard Memorial Cup Social Media Team

An image of the back of a goalie, with Echidna on its nameplate.

We have a whole lot of future superstars in this city this week. And with all the action both on and off the ice, it can be tough to keep up.

But while the Val D'…Read more