What to keep? What to purge? When it comes to content, the best way to evaluate is to review whether or not your content is TRUST-worthy.

It may be a little early…Read more

How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your customers is knowing when…Read more

How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery can help you ensure…Read more

When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into various subgroups and…Read more

You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully representing yourself --…Read more

Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your message in the way that…Read more

"I may not know much about art, but I know what I like."

It's a quote that's widely -- and wildly -- attributed. Anyone from Mark Twain to W.C. Fields is alleged…Read more

There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others respond better to visual…Read more

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too-frequent use of hyperbolic…Read more

Time is always of the essence -- so don't forget the essentials.

Last night, I attended the London Fringe Festival Showcase. In a case of art imitating life, I was…Read more

I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters presented me with an…Read more

How can you cut through the clutter and capture your customer's curiosity when time, clearly, isn't on your side?

I'm not going to get into debates about how many…Read more