Yesterday, I discussed my top five negative trends in…Read more

To quote Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

Now, I’m sure John Hughes wasn’t predicting…Read more

There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become reality very quickly.…Read more

You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there that would…Read more

So you’ve looked at your business and have determined that it’s time to build or update your digital presence. It’s safe to say that you’re over half-way to a successful…Read more

We’ve rounded the turn and are heading towards the home stretch now! We’ve identified…Read more

You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all, even if you're not…Read more

So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want?

More business. OK. Easy…Read more

In Digital U 101 we discussed how businesses need to be clear…Read more

So you’re ready to take that virtual leap and put a concerted effort into your on-line branding. With a myriad of options and platforms available to you, it can be…Read more

There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith.

I know some people wear these labels with pride -- and more power to…Read more

Which are you more likely to read? ‘Frankenstorm’ forecast for East…Read more