Last week, I gave you the intro…Read more

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely get 100 different…Read more

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of how you feel…Read more

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog?

It's a very…Read more

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents were watching. The…Read more

You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium TV ads or sponsor…Read more

Remember that oh-so-ironic like you posted two years ago on Facebook? You may not, but Facebook Graph…Read more

Just as not all writing is considered equal; nor is all photography. The digital revolution may have made it easier to take photos, but…Read more

You’ve likely heard the saying, “a picture is worth a thousand words.”

It’s a saying that sends writers into internal Linda-Blair-esque, head-spinning, rage. Some…Read more

“Print advertising is dead,” or “buying print ads is like throwing your money away," – they’re just a few of the statement that I often hear in my little corner of the…Read more

There are three words that make business writers cringe. More than “Can you spin this to make it…Read more

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The best way to fix it? Do…Read more