How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery can help you ensure…Read more

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too-frequent use of hyperbolic…Read more

Time is always of the essence -- so don't forget the essentials.

Last night, I attended the London Fringe Festival Showcase. In a case of art imitating life, I was…Read more

There are plenty of conflicting ideas out there about when the best time is to update your site's content, send out messages, or post on social media. But there's only one…Read more

We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…Read more

Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear delineation can be…Read more

Fearing you've now got 1.1 million reasons to fear CASL? Here's the truth -- don't panic. And get the whole story.

Even though some of the less-scrupulous out…Read more

When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging around it counts as…Read more

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about hoop dreams and more…Read more

Lessons one through 131: know your market.

I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing at the bit to…Read more

Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the sky is falling,…Read more

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count.

It's nothing new. I've been saying it for a while. But the challenge…Read more