Dress for Success -- The Politics of Wearing the Right Message

The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it.

Yesterday, I attended a mayoral…Read more

How to Choose the Right Font for Your Project

So, you need to pick a font. Surprisingly enough, this can be a difficult thing to do. The wrong font can turn the most serious of headlines into a farce. You want your…Read more

The Weight of the Word is On Your Shoulders

How important are words? Well, maybe Elvis sang it best when he warbled “It’s only words and words are all I have to steal your heart away.”

Whether you’re trying…Read more

More than a Thousand Words: Using Pictures and Text to Effectively Tell Your Story

You’ve likely heard the saying, “a picture is worth a thousand words.”

It’s a saying that sends writers into internal Linda-Blair-esque, head-spinning, rage. Some…Read more

To Use Image Links, or Not to Use Image Links...

Successful websites have a logical navigation that allows users to quickly and easily find the information they are looking for. Usability, design and messaging are all…Read more