The Lone Star State Offered Big Opportunities

The old adage states that everything is bigger in Texas. Well, I can attest to that not only from a brontosaurus-sized rib that beat me one dinner, but also from…Read more

User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…Read more

The Good, the Bad, and The Ugly of Personalization

We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator -- from…Read more

The Power of Personalization

The ultimate goal for any company, whether you’re talking online or off, is to provide a user with an experience that completely aligns with their wants,…Read more