What to keep? What to purge? When it comes to content, the best way to evaluate is to review whether or not your content is TRUST-worthy.

It may be a little early…Read more

There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others respond better to visual…Read more

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too-frequent use of hyperbolic…Read more

I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters presented me with an…Read more

How can you cut through the clutter and capture your customer's curiosity when time, clearly, isn't on your side?

I'm not going to get into debates about how many…Read more

Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for inspiration than to…Read more

There are plenty of conflicting ideas out there about when the best time is to update your site's content, send out messages, or post on social media. But there's only one…Read more

When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging around it counts as…Read more

Is it blue and black or is it white and gold? The answer doesn't matter; the fact that the question exists at all is fascinating and something to keep in mind with your…Read more

When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First, that's not true. And,…Read more

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common …Read more

Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what your message says you…Read more