A Not-By-The-Book Guide to Copywriting and Editing

I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development.

Earlier today, a…Read more

A Trio of Tools to Get Your Message Across

How do you get your message across when you can't be sure that your audience even speaks your language? Repetition, juxtaposition, and clear imagery can help you ensure…Read more

A Brand New You? Not Necessarily

You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully representing yourself --…Read more

Getting Real About Content Marketing

We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…Read more

A Slam-Dunk Content Approach

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about hoop dreams and more…Read more

2013 – The Year We Learned How to Connect

The subtitle of the film 2010 was called "The Year We Make Contact." In many ways, 2013 was the year we learned how to connect.

From the rise of Content Strategy,…Read more

When the Well Runs Dry -- How to Start a Regular Flow of Quality Content

Sometimes the words don't flow. So, if you're responsible for a corporate blog or social feed, what do you do when the creative well temporarily runs dry?

This…Read more

The Politics of Content

This post is not about politics, don’t worry -- but it is inspired by it.

Last week, we saw two monumental examples of implementing a content strategy: the…Read more

Stand Out From Your Competition

The Internet is comprised of tons of content! It’s a ‘network of networks’ consisting of billions of information resources and serves people worldwide each day. Whether…Read more

Your Website Needs Ownership

Let me paint you a picture. You’ve been working on your company’s new website for 5 months now. The design is perfect, all of the content has been pulled together and your…Read more