Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS philosophy is a good place…Read more

Sometimes the words don't flow. So, if you're responsible for a corporate blog or social feed, what do you do when the creative well temporarily runs dry?

This…Read more

Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define content marketing?" Sadly…Read more

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following term: Passionate…Read more

When it comes to developing content for your business’ Web site, does sex matter to you? Should it?

Only if you believe the hype.

Before I go any further, I…Read more

When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one monolithic block to a…Read more

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely get 100 different…Read more

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog?

It's a very…Read more

You’ve likely heard the saying, “a picture is worth a thousand words.”

It’s a saying that sends writers into internal Linda-Blair-esque, head-spinning, rage. Some…Read more

There are three words that make business writers cringe. More than “Can you spin this to make it…Read more

Which are you more likely to read? ‘Frankenstorm’ forecast for East…Read more