A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the question is…Read more

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of mine and teaches a…Read more

As we approach the end of 2017, there are those who approach the new year as a starting line of sorts. It's a time when people can feel the need to begin a new project --…Read more

You can have the greatest content in the world, but if you don't have the right hook to attract your readers, then you're only going to lament the opportunity that got…Read more

Creativity and structure may appear to be polar opposites. The truth is that structure can help creativity flourish -- but a template is the wrong way to go.

I…Read more

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to both types of writing…Read more

Should your business be on Twitter? Well the answer is simple. Absolutely Yes. And Possibly No.

It all depends  on what you're looking to get out of it.

…Read more

I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development.

Earlier today, a…Read more

I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters presented me with an…Read more

How can you cut through the clutter and capture your customer's curiosity when time, clearly, isn't on your side?

I'm not going to get into debates about how many…Read more

We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…Read more

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common …Read more