Are you thinking of acting like Chipotle’s social team? Then you run the risk of unwrapping a whole lot of trouble for your business. After all, faking social content is a…Read more
One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But the metrics you need…Read more
As any angler worth his or her salt knows, if you’re not using the right bait and equipment, it’s far more difficult to catch fish. And, when it comes to your business…Read more
If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends and colleagues.
You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all, even if you're not…Read more
Ok, so people are talking about your business on Twitter. That’s fantastic! So, what are you doing about it?
Twitter is much more than a broadcast channel; as a…Read more
Clients often come to Echidna when they’re interested in setting up social media platforms, more specifically Facebook and Twitter. They are excited to jump on the social…Read more