The Who is Only a Small Part. What Really Matters
Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet, we tend to overlook…Read more
Want Better Business Writing? Go Window Shopping
Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The best way to fix it? Do…Read more
Goals and Objectives
Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign.
Target audience is…Read more
Think Before You Post
Today, everything is searchable and public if you post it online. Rarely can you completely delete an image, status update, blog or tweet with 100% guarantee (or…Read more
When Do I Use a Mini-Site?
Before starting any communications or marketing project you must understand your target audience. Ask yourself:
- Who is my primary…Read more
Design For Your Users - Not Yourself!
- Who is your target audience?
- What do you want your target audience to do?
It’s unfortunate that many web designers don’t consider these two…Read more
I Hate My Website ...
Many people might say that they "hate their website", but very few can explain why. Now before we go on about the red background or the wrong pictures being placed in the…Read more