Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”

It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…Read more

Politically De-Motivated - Messaging Lessons from the Campaign Trail

How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your customers is knowing when…Read more

Dress for Success -- The Politics of Wearing the Right Message

The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it.

Yesterday, I attended a mayoral…Read more

Stumping for Votes or Stomping on Customers?

In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless…Read more

The Business of Politics and Religion: Is it Taboo?

There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold true in today’s social…Read more