Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”

An image of a series of campaign signs, reading "Vote Candidate!" and similar messaging.

It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…Read more

Politically De-Motivated - Messaging Lessons from the Campaign Trail

A collection of business-inspired election signs along a path.

How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your customers is knowing when…Read more

Dress for Success -- The Politics of Wearing the Right Message

An image of a number of microphones at a lecturn

The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it.

Yesterday, I attended a mayoral…Read more

Stumping for Votes or Stomping on Customers?

An array of campaign signs, bearing business slogans like "Vote Commerce."

In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless…Read more

The Business of Politics and Religion: Is it Taboo?

There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold true in today’s social…Read more