Cutting Through the Crap: The Benefits of Banishing Business Buzzwords

In this blog, we will take a deep dive into your ecosystem and provide you with visibility into how you can leverage your core competencies to ensure that you are able to…Read more

An Earnest Look at BERT

Let’s think about famous Berts/Burts for a minute: Burt Ward? Burt Reynolds? Burt Young? And, of course, Bert from Sesame Street. What…Read more

Show Strength or Be Strong? The Answer is Clear

True maturity in content creation and delivery only comes when you understand how to deliver upon the goals that actually matter and subjugate the goals that get in the…Read more

Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect

Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS philosophy is a good place…Read more

When Trying to Sound Smart is a Dumb Idea

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents were watching. The…Read more

The Dawning of the Age of Honesty

People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar signifies the dawning of a…Read more