Do Your Engagements Ring Hollow?

A wheel of cheese, with the text, "Share if you like cheese" symbolizing the ineffective and empty engagements that some companies use.

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect.

Whether you're talking about business or…Read more

It's time to focus your marketing efforts

Social media is undoubtedly the ‘buzzword’ of the year so it’s no surprise that when you start think about marketing your brain quickly turns to Twitter, Facebook…Read more

People Don't Like Change, but What Else is New?

Facebook is changing all of the time. People don't like change. So it’s no surprise to me that with the recent changes to Facebook, people and businesses alike are …Read more

Write for the Humans

An article recently posted on Mashable.com talked about “How to Optimize Your Content for Social Discovery”, or how…Read more