What Makes a Great Newsletter?

We all want to improve on our organization’s newsletter, but how? Here are 10 tips to help you create a great newsletter – online or print.

A great newsletter …

1. is real and timely
2. has a good design
3. involves some personal or emotional interest
4. is a quick read
5. has engaging headlines
6. uses sub-headings and pull quotes
7. has a caption for every photo
8. tells your readers what the purpose of your newsletter is
9. includes a statement explaining how your newsletter will benefit your readers
10. has been edited, proofread, edited and proofread, edited and proofread (you get the picture!)

Whether you’re creating a print or e-newsletter these 10 tips will come in handy. Only 25% of people read the content in a newsletter so make efficient use of engaging headlines, sub-headings, photo captions and pull quotes. If you haven’t tried sending an e-newsletter in the past maybe it’s your time! E-newsletters can help save your organization a lot of money in print and mailing costs.

And remember, it’s okay to revise and improve on your newsletter each month…so try out some of our tips and let us know if you have any tips or tricks of your own!