Building a Clean Homepage Layout for your Small Business

Are you a small business looking to revamp your homepage? Are you finding it too time consuming to update your blog or news feed? Or maybe…you’re getting customer complaints because users just can’t find what they’re looking for on your website?

If you’ve nodded your head yes to any of these questions, keep on reading…

These tips, tricks and advice can help you keep your website homepage looking clean, simple and easy-to-use. 

1. Unless you’re an organization with a full blown marketing and communications department, keep your homepage SIMPLE. Bring your image, brand and slogan to the forefront. Tell customers what you do and why you do what you do in a few short statements.
2. Shrink your content DOWN. Nobody wants to visit a homepage and realize they have to read an essay just to learn what your business, product or service is all about.  Keep your homepage content (and all of your web content for that matter) short and to the point.
3. What should users DO when they come to your website? Give a user one call-to-action on your homepage. Whether it’s “Buy Now” or “Call Me Today”, users will only get confused with too many buttons, Flashes and links.
4. Bring SOCIAL MEDIA to the forefront. If writing a weekly blog is too time consuming, bring your social media platforms to your homepage. Add a live feed of recent posts or simply add in your social media links and start to engage your audience right off the bat.

In the end, remember that your homepage is the first page of your story and will give your readers a lasting impression. Remember to give your readers just enough information to keep them wanting more and now you’ve built a successful homepage.