“Print advertising is dead,” or “buying print ads is like throwing your money away," – they’re just a few of the statement that I often hear in my little corner of the…Read more

It’s easy to share good news. Everyone loves to say it and you know it’s generally going to be well received. But how you, as a business, handle bad news is the true test…Read more

That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too many unsatisfied…Read more

There are three words that make business writers cringe. More than “Can you spin this to make it…Read more

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The best way to fix it? Do…Read more

Yesterday, I discussed my top five negative trends in…Read more

To quote Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

Now, I’m sure John Hughes wasn’t predicting…Read more

It’s Christmas time and even though the thought of writing a wish list hasn't crossed my mind in years, this time around I decided I would.

But this isn't the list…Read more

There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become reality very quickly.…Read more

More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be.

There are plenty…Read more

Nostradamus? The Mayans? Carnac the Magnificent? Wiarton Willie? All fine prognosticators in their own right, but all pale in comparison to the most prescient of them all…Read more

You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there that would…Read more