Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your message in the way that…Read more

So... remember this experiment? Where I tilted at the virtual windmill that is…Read more

Time is always of the essence -- so don't forget the essentials.

Last night, I attended the London Fringe Festival Showcase. In a case of art imitating life, I was…Read more

The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted…Read more

Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear delineation can be…Read more

Fearing you've now got 1.1 million reasons to fear CASL? Here's the truth -- don't panic. And get the whole story.

Even though some of the less-scrupulous out…Read more

When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging around it counts as…Read more

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about hoop dreams and more…Read more

Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the sky is falling,…Read more

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count.

It's nothing new. I've been saying it for a while. But the challenge…Read more

It's Halloween. A night when all manner of creatures crawl in search of blood to terrorize your neighbourhood.

It's a night when ghouls and ghosts rise from the…Read more

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these discussions, you may…Read more