Push Marketing from Pluto. NASA's Message from Instagram

Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your message in the way that…Read more

Is a Bird in the Hand Worth Burning the Bush? The Real Cost of Aggressive Communication

So... remember this experiment? Where I tilted at the virtual windmill that is…Read more

Messaging Lessons from the Fringes

Time is always of the essence -- so don't forget the essentials.

Last night, I attended the London Fringe Festival Showcase. In a case of art imitating life, I was…Read more

Searching for Success? It's Being Funnelled to the Palm of Your Hand

The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted…Read more

Can We Fake Authenticity?

Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear delineation can be…Read more

Don't Panic - The Truth of Why You Don't Have 1.1 Million New Reasons to Fear CASL

Fearing you've now got 1.1 million reasons to fear CASL? Here's the truth -- don't panic. And get the whole story.

Even though some of the less-scrupulous out…Read more

Ensure Your Presentation Complements - Not Competes With - Your Message

When you want to deliver your message, make sure you're thinking of the entire presentation. It's not just the message that matters, but the packaging around it counts as…Read more

A Slam-Dunk Content Approach

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about hoop dreams and more…Read more

Why the Sky is Not Falling on Social Media Marketing - But Hopefully a New Day is Dawning

Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the sky is falling,…Read more

Making Your Clicks Count

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count.

It's nothing new. I've been saying it for a while. But the challenge…Read more

A Halloween Primer on How to Avoid Resurrecting the Ghosts of Social Media Nightmares Past

It's Halloween. A night when all manner of creatures crawl in search of blood to terrorize your neighbourhood.

It's a night when ghouls and ghosts rise from the…Read more

Opportunity Doesn't Always Knock, Sometimes You Have to Listen and Go Towards It

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these discussions, you may…Read more