Is a Bird in the Hand Worth Burning the Bush? The Real Cost of Aggressive Communication

An image of a garbage can with a "no" circle/slash around it representing "no Spam."

So... remember this experiment? Where I tilted at the virtual windmill that is…Read more

Why the Sky is Not Falling on Social Media Marketing - But Hopefully a New Day is Dawning

An image of the milky way galaxy with the Echinda logo in the corner.

Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the sky is falling,…Read more

What’s the Right Marketing Vehicle? Only You Can Tell

An image of various letters and packages being sorted on a conveyor belt into Spam and Inbox lanes.

It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article touting the "next…Read more

2013 -- Social Success Stories

An image of an old echidna and a baby echidna, with a banner that reads "The Year in Review"

They say good things come in threes. After our first two end-of-the-year posts (Friday's post on…Read more