If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go.

I subscribe to a national…Read more

It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but on-…Read more

Content can be great. Context will always make it better.

I've been in this game a while and one of the biggest questions that businesses, politicians,…Read more

When it comes to cutting through the clutter, the savvy business knows that only "you" matter.

To start with, let me reiterate the fact that I really hate the term…Read more

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye? Because far too many…Read more

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of how you feel…Read more