Clever and Cool Does Not Exclude Cautious

The social media environment can be a tricky one to navigate for businesses. After all, you don't want to simply be seen as shoving your brand down people's throat. You…Read more

Can We Fake Authenticity?

Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear delineation can be…Read more

Ghost Writing Must Be Invisible so the Message or the Brand Can Clearly Pass Through

You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly and behave oddly. It'…Read more

Sage Social Business Advice from an 11-Year-Old

My daughter and I are both at a wonderful age: she's at the age where I still matter, I'm one of her heroes, and all that fun stuff.

And I'm at the age where I can…Read more

Are You a Social Media Mosquito? Your Voice May be Bugging Your Customers

There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and is intended to keep…Read more

Passionate Neutrality -- Biz Writing at its Finest

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following term: Passionate…Read more

Digital U for a Digital You 201 -- Who Are You?

In Digital U 101 we discussed how businesses need to be clear…Read more

Two Out of Three Ain't Bad

Earlier I wrote about how important it is to be honest in the way that you present…Read more

Your Voice; Your Foundation

There is one thing that is integral to any good content strategy: The Voice.

The Voice has the potential to elevate credibility, solidify intent, and refine a…Read more