The social media environment can be a tricky one to navigate for businesses. After all, you don't want to simply be seen as shoving your brand down people's throat. You…Read more

Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear delineation can be…Read more

You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly and behave oddly. It'…Read more

My daughter and I are both at a wonderful age: she's at the age where I still matter, I'm one of her heroes, and all that fun stuff.

And I'm at the age where I can…Read more

There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and is intended to keep…Read more

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following term: Passionate…Read more

In Digital U 101 we discussed how businesses need to be clear…Read more

Earlier I wrote about how important it is to be honest in the way that you present…Read more

There is one thing that is integral to any good content strategy: The Voice.

The Voice has the potential to elevate credibility, solidify intent, and refine a…Read more