Reimer's Campaign a Net Gain for Social Networks

An image from behind a hockey net, with the goalie's jersey reading "Echidna"

I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I thought it was funny…Read more

Opportunity Doesn't Always Knock, Sometimes You Have to Listen and Go Towards It

An image of a Twitter bird icon, created by a folded $20 bill.

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these discussions, you may…Read more