When it comes to cutting through the clutter, the savvy business knows that only "you" matter.

To start with, let me reiterate the fact that I really hate the term…Read more

Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to buy your products,…Read more

In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless…Read more

How important are words? Well, maybe Elvis sang it best when he warbled “It’s only words and words are all I have to steal your heart away.”

Whether you’re trying…Read more