I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna; but by night I write…Read more

Content can be great. Context will always make it better.

I've been in this game a while and one of the biggest questions that businesses, politicians,…Read more

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye? Because far too many…Read more

We live in an amazing time where our ability to access information is limited only by our time and inclination. But we also live in a time where it’s more important than…Read more

In Digital U 101 we discussed how businesses need to be clear…Read more

Earlier I wrote about how important it is to be honest in the way that you present…Read more