Is a Bird in the Hand Worth Burning the Bush? The Real Cost of Aggressive Communication

So... remember this experiment? Where I tilted at the virtual windmill that is…Read more

Kekkou Desu Mr. Roboto - The Perils Of Content Automation

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But the metrics you need…Read more

E-Mail and RSS: Two Ways to Get Your Message Out By Going Old(er) School

You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there that would…Read more