The Who is Only a Small Part. What Really Matters

A blackboard with lines and text showing the flow of content strategy.

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet, we tend to overlook…Read more

Facebook No Teenland? So? Go Where Your Customers Are

Image of a laptop with Facebook on the screen, in a closet, covered with cobwebs for Facebook No Teenland? A Lesson in Going Where Your Customers Are

A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “…Read more