Let’s Talk About Sex, Baby

When it comes to developing content for your business’ Web site, does sex matter to you? Should it?

Only if you believe the hype.

Before I go any further, I…Read more

COPE-ing with Copy 101 – The Long and the Short of It

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely get 100 different…Read more