Content Isn't King - It's Far More Foundational Than That

I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.”

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There's No Such Thing as a Brand Journalist, But You Can Use Journalism to Tell Your Story

The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third-party, that presents…Read more

A Back to School Style Guide for A+ Content

For many people, Labour Day not only marks the end of the summer, but the start of the "year." After all, for a quarter of our lives, we head back to school. And if we…Read more

Don’t Just Curate, Create

You can't be seen a 'thought leader' if you spend all your time serving as a window to someone else's words.

On Monday, I talked about the need for medical centres…Read more