A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of mine and teaches a…Read more

You can have the greatest content in the world, but if you don't have the right hook to attract your readers, then you're only going to lament the opportunity that got…Read more

Creativity and structure may appear to be polar opposites. The truth is that structure can help creativity flourish -- but a template is the wrong way to go.

I…Read more

Does a document have to be weighty to carry weight? Does the more syllables used in a word add more gravitas to the statement? Or is an abundance of business speak only…Read more

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following term: Passionate…Read more