Artistic Lessons Apply No Matter What the Audience, Organization

Everyone is unique, obviously, but when it comes to facing challenges, we often have markedly similar needs, expectations, and goals. From arts to technology, though the…Read more

Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.

Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but at some point -- if…Read more

The Who is Only a Small Part. What Really Matters

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet, we tend to overlook…Read more

Want Better Business Writing? Go Window Shopping

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The best way to fix it? Do…Read more

What's In It For Me?

The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy.

When writing your website content it’s critical to think about the…Read more

Re-Thinking the Way We Design Websites

Jeffrey Zeldman, author of Designing With Web Standards, said it best, “content proceeds design,…Read more

Obama Unveils New Presidential Web Site

In keeping with the theme that swept President Obama into the Oval Office, change has come to the official White House Web site.

Almost at the instant Obama was…Read more