Execution at dawn photos only serve to kill interest, excitement

It goes without saying, but content that's complemented with visuals can dramatically improve its look and feel, not to mention …Read more

Politically De-Motivated - Messaging Lessons from the Campaign Trail

How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your customers is knowing when…Read more

Is a Bird in the Hand Worth Burning the Bush? The Real Cost of Aggressive Communication

So... remember this experiment? Where I tilted at the virtual windmill that is…Read more

Don't Panic - The Truth of Why You Don't Have 1.1 Million New Reasons to Fear CASL

Fearing you've now got 1.1 million reasons to fear CASL? Here's the truth -- don't panic. And get the whole story.

Even though some of the less-scrupulous out…Read more

What’s the Right Marketing Vehicle? Only You Can Tell

It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article touting the "next…Read more

Extra! Extra! Make Your Newsletter Newsworthy

The newsletter: it can be management’s Nirvana and a communicator’s nightmare. But with a little planning, understanding, and talent, you can create newsletters that…Read more

How To Ask Your Visitors For Personal Info

If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact form.

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Is Print Advertising Dead?

“Print advertising is dead,” or “buying print ads is like throwing your money away," – they’re just a few of the statement that I often hear in my little corner of the…Read more

Get The Most Out of Your Customer Testimonials

That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too many unsatisfied…Read more

Want Better Business Writing? Go Window Shopping

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The best way to fix it? Do…Read more

E-Mail and RSS: Two Ways to Get Your Message Out By Going Old(er) School

You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there that would…Read more

Earn Your Way In

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of…Read more